Our brand was born in Paris,

but the answer we found was in Yunnan.

France has the French Riviera;

America has California;

China has Yunnan.

If French Riviera evokes ease and luminosity, and California stands for freedom and vitality, then Yunnan carries, in the Chinese context, a radiant and life-filled sensory world.

Yunnan is not an abstracted Asian fantasy, it is real and lived, a way of life shaped by nature, sunlight, and everyday living.

Starting from Paris and taking Yunnan as our source of inspiration, we aim to build a global fragrance brand with stronger distinctiveness and cultural resonance.

Our founding team brings together core talent from international beauty groups such as L'Oréal and Coty, spanning three key areas: brand strategy, product innovation, and visual design.

We combine an international perspective with strong local execution, as well as hands-on experience in building brands from the ground up and driving growth.

We reject off-the-shelf scents and formulaic fragrances.

Each creation is developed as a signature scent unique to D'YUNEA.

In collaboration with IFF, each fragrance is composed by perfumer Xinyue Wang,

a graduate of ISIPCA who trained under Dominique Ropion.

Our first fragrance collection is inspired by Yunnan's distinctive everyday scents:

云南的⼀⽇⽚刻 ∣ Yunnan, in Moments

A collection that draws you into Yunnan life.

In exclusive collaboration with IFF

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Before Tomatoes Are Ripe📖 You turn to the next page. The tree tomatoes are still green. The sunlight shifts a little, the earphones are tangled beside the pages, and the afternoon quietly drifts by. [Before Tomatoes Are Ripe] 120ML Fragrance diff
Golden Mango Rice🥭 The mango is perfectly ripe, sweet and soft, while the sun warms up the tablecloth. Summer in Yunnan somehow always feels like this. No plans needed. Something delicious just finds its way to you. [Golden Mango Rice] 120ML Frag